After you have invested your time, money, and often discomfort into your tattoo, it is in your interest to take the best care possible of your tattoo. Taking care of your new ink properly helps to avoid infection and get the best end result after the healing process. The better you care for your skin the more vibrant and crisp your tattoo will look, as your skin ages the more you care for it the longer your tattoo will stay appearing bright and sharp too.